Archive for October, 2012

Steve Noxon launches Purple House, LLC a brand-centric graphic design firm

Tuesday, October 23rd, 2012

Purple House, LLC — a brand-conscious design firm

Detroit graphic artist Steve Noxon has launched his new design firm, Purple House, LLC. Specializing in branding and enhancing brand value while providing branded identity in design, the firm gathers talented and experienced graphic designers and uses them to study a client’s brand strategy in order to begin the brand-conscious design process. The result is graphic design that not only visually supports the brand, but seems a natural extension of it.

Steve is an art director and graphic designer with a great deal of experience in high-profile projects. Where he shines is in practical and visually compelling results for his clients. Steve has the skills to make projects beautiful and interfaces excellent. It’s not just diligent attention to detail — lots of designers can do that — but the ability to integrate all of those details into a single functional entity, like a language.

I’ve known Steve for over a decade. His style of graphic design straddles the line between product design and visual art. It reminds me of the work of Steve Jobs, who while no longer with us, lives on through a legacy of revolutionary streamlined product design. That legacy is the idea that design should be like a language, as simple as possible, and every aspect should work with every other toward an overall experience that is not just functional, but pleasant. I’ve seen Steve Noxon do this to interfaces which started out jumbled and ended up like an iPod: simple, intuitive and a joy to use.

He is also a master of branded visual design. He will study a client and their business, talk to their employees and clients, and walk away with a thorough understanding of what they do and how they must present it to succeed. He comes back with sharp designs that are both simple and precisely targeted to the client’s need. It’s no surprise that a collaboration like Purple House is turning heads on both coasts.

It’s going to be great to watch Steve and Purple House, LLC, as this new firm thrives in the up-and-coming market of branded design.